Why Direct Mail - Local Winning Strategy

Why Direct Mail Today Is Better Than Digital

The Problem: Digital Fatigue Is Real

We live in an era of constant scrolling, clicking, swiping—and ignoring.

The average person sees 5,000+ digital ads per day
Most emails go unopened or straight to spam
Facebook ad costs rose 24% in one year
Consumers are becoming numb to online advertising

It’s no longer enough to “show up” online. You have to stand out—and ironically, that now means showing up offline.

The Solution: Direct Mail Cuts Through the Noise

While inboxes and newsfeeds are flooded, mailboxes are refreshingly quiet. The USPS reports the average household receives 157 emails per day—but just 2 pieces of direct mail.

That makes direct mail not only more visible, but more trusted.

Direct Mail Gets Results

57%

Visited a brand's website

53%

Searched for the brand online

38%

Visited a retail location

36%

Made an actual purchase

(Source: The State of Direct Mail, 2023)

Why It Works

Smarter Data. Better Targeting. Real Results

Unlike outdated “spray and pray” mailing lists, we use proprietary data tools—like a Composite Index—to focus only on the best USPS carrier routes.

High Household Net Worth

Homeownership Insights

Regular Use of Certain Services

Premium Neighborhood Profile

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Print Validates Digital

"When your brand shows up in their mailbox, it builds instant trust. Your digital ads suddenly feel more credible.”

Print + Digital = Maximum Touchpoints

Higher conversion across channels

More repeat visits to your website and social media

What Makes Our Postcards Different?

🎯 Precision Targeting

✉️ Personalized by Name

📅 Scheduled Delivery

📍 Localized Offers

📈 Proven Response Rates